|The ushering of the new decade promised exciting times for the AV industry players. According to AVIXA, the global audiovisual market share was expected to hit $325 billion by 2024. This projection was before the pandemic happened. However, as people adjust to the new normal, more opportunities continue to open up in the digital space, especially in AV technology. Developers are coming up with tailor-made solutions that affect all facets of the consumer market. Here are some of the technologies to look out for in the Post-pandemic era.
1. 5G and Wi-Fi 6
The unveiling of the fifth-generation cellular network in the last quarter of 2019 created ripples within the AV industry. The faster broadband speeds would revolutionize access to information and content sharing. Worldwide implementation of the 5G and wifi6 will offer faster download speeds with lower latency than conventional networks. The corporate sector will benefit from increased opportunities in content delivery and videoconferencing. Better network coverage will support the hosting of multiple devices within AV installations.
2. Transformative Videoconferencing
One sector that underscores the silver lining under the pandemic is teleconferencing. The uptake of videoconferencing services has been astronomical as more people turn to work from home. The teleconferencing platform Zoom records an average of 200 million daily meetings, up from 10 million in December of 2019. The period past COVID-19 will continue to spur the growth of the sector as 94% of business executives report that videoconferencing has increased their business productivity. Besides, more schools and hospitals have picked up telepresence as a measure of dealing with the pandemic.
3. AR and VR Technology
This digital space was already on an upward trajectory even before elbow bumps became the new norm. Going forward, you might see increased interactions with Augmented Reality (AR) and Virtual Reality (VR) in the digital marketing space. With the recent advancement in the tech, it’s no longer a matter of if, but how to use the audio visual technology. AR creates transformative experiences that consumers can relate to, increasing attendee engagement in trade shows and product launches. VR will continue to play a critical role in the mash-up of the real and the virtual worlds in company branding.
4. LED and OLED Boards
The digital signature market is on the rise as more brands pick up LED visual displays to target a specific audience. With personalized content, LED digital boards are pushing the boundaries of consumer interaction, grabbing customer attention with futuristic displays. Recent advancement in technology has seen the adoption of flexible LED and OLED tiles that can take up any shape or contour on your walls.
5. Software as a Service
With the continued growth of the digital space, more companies will adopt cloud-based services. Data analytics from audiovisual installations will drive the industry with a focus on the end-consumer. AV installers can monitor the use of your audio visual technology, pointing out under and over-utilized facilities. The real-time monitoring of your networks can help create efficient office spaces with better ROI on the smart technologies installed.
Even with the huge shadow cast by the COVID-19 pandemic, the AV digital space continues to be resilient. Audio visual technology will keep on thriving in most sectors as the world turns to the new normal. AVSI can spur your business growth with AV solutions tailor-made to your digital needs.